CHRIS TAVENER [INDIE-POP]

Chris Tavener- How To Truly Win At Life

“Answer me this, are you happy?” So sings the online life coach in Chris Tavener's pop-rock satire song for the Youtube generation. In a modern world often focused on fostering dissatisfaction, 'How To Truly Win At Life' is a song brimming with ironic humour, and soothing melodies hiding a darker truth.

It was written during the difficult era of UK Covid lockdown, when Tavener observed a new influx of online adverts from laughably brazen, so-called life coaches hoping to take advantage of the depressing times for financial gain. The almost surf-rock sounds with a powerful infectious chorus take you away to a tropical paradise, as the exaggerated lyrics speak of a dream lifestyle. The incredibly uplifting, guitar-fuelled energy in 'How To Truly Win At Life' is matched with subtle minor undertones of deception afoot. There's an epic instrumental arrangement that creates a musical playfulness akin to Randy Newman or Elvis Costello, with a rousing choir and buoyant guitar riffs. The single is the first from Tavener's upcoming EP 'Easy Ways To Be Happy' that focuses on millennial frustrations and modern measures of success. The new classic-rock-influenced, five-song EP will be released later this year. How To Truly Win At Life is out now!

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Watch the hilarious video here -